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            <itunes:name>Video Archive – The Conference by Media Evolution</itunes:name>
            <itunes:email>theconference@mediaevolution.se</itunes:email>
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        <title>Video Archive – The Conference by Media Evolution</title>
        <link>https://videos.theconference.se</link>
        <description>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</description>
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        <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
        <itunes:subtitle>Videos generated by Media Evolution</itunes:subtitle>
        <itunes:summary>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</itunes:summary>
        <itunes:keywords>media, music, games, publishing, future, social, tv, film, 334841</itunes:keywords>
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        <itunes:explicit>no</itunes:explicit>
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            <title>Erik Thorstensson - Prototyping Everything</title>
            <link>http://videos.theconference.se/erik-thorstensson-prototyping</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"Trust immediacy - play!"&lt;/b&gt;&lt;br&gt;&lt;br&gt;Who would guess playing around with waste material from plastic industries could lead up to creating one of the most flexible prototyping tools around? Prototyping and experimenting with materials and using things in other way than they were intended can lead to amazing products.&lt;br&gt;&lt;br&gt;Listen to &lt;i&gt;co-founder Erik Thorstensson&lt;/i&gt;'s story about how they work at &lt;i&gt;Creatables&lt;/i&gt;.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/erik-thorstensson-prototyping"&gt;&lt;img src="http://videos.theconference.se/9826383/10156258/5a11f180306532efddd27647f7c49625/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 19 Aug 2014 18:44:58 GMT</pubDate>
            <media:title>Erik Thorstensson - Prototyping Everything</media:title>
            <itunes:summary>"Trust immediacy - play!"Who would guess playing around with waste material from plastic industries could lead up to creating one of the most flexible prototyping tools around? Prototyping and experimenting with materials and using things in other way than they were intended can lead to amazing products.Listen to co-founder Erik Thorstensson's story about how they work at Creatables.</itunes:summary>
            <itunes:subtitle>"Trust immediacy - play!"Who would guess playing around with waste material from plastic industries could lead up to creating one of the most flexible prototyping tools around? Prototyping and experimenting with materials and using things in other...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>14:00</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"Trust immediacy - play!"&lt;/b&gt;&lt;br&gt;&lt;br&gt;Who would guess playing around with waste material from plastic industries could lead up to creating one of the most flexible prototyping tools around? Prototyping and experimenting with materials and using things in other way than they were intended can lead to amazing products.&lt;br&gt;&lt;br&gt;Listen to &lt;i&gt;co-founder Erik Thorstensson&lt;/i&gt;'s story about how they work at &lt;i&gt;Creatables&lt;/i&gt;.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/erik-thorstensson-prototyping"&gt;&lt;img src="http://videos.theconference.se/9826383/10156258/5a11f180306532efddd27647f7c49625/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2014</category>
            <category>prototyping everything</category>
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            <enclosure url="http://videos.theconference.se/9826383/10156263/620b5ab90d93d3e42498c6333f08d98b/video_medium/masakazu-takasu-interactive-design-from-japan-video.mp4?source=podcast" type="video/mp4" length="65719091"/>
            <title>Masakazu Takasu -  Interactive design from Japan</title>
            <link>http://videos.theconference.se/masakazu-takasu-interactive-design-from-japan</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"Done is better than perfect."&lt;/b&gt;&lt;br&gt;&lt;br&gt;&lt;i&gt;Masakazu Takasu, technical evangelist at teamLab&lt;/i&gt;, takes us on a journey to his homeland of Japan and their exciting ways of using technology, design and science. teamLab combines these disciplines to create innovative digital solutions often with physical elements of interaction.&lt;br&gt;&lt;br&gt;Through playing and experimentation, connecting prototyping with 3D graphics, art and much more, they're creating a whole new world of gaming, interactive decorations and augmented reality.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/masakazu-takasu-interactive-design-from-japan"&gt;&lt;img src="http://videos.theconference.se/9826383/10156263/620b5ab90d93d3e42498c6333f08d98b/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 19 Aug 2014 18:44:33 GMT</pubDate>
            <media:title>Masakazu Takasu -  Interactive design from Japan</media:title>
            <itunes:summary>"Done is better than perfect."Masakazu Takasu, technical evangelist at teamLab, takes us on a journey to his homeland of Japan and their exciting ways of using technology, design and science. teamLab combines these disciplines to create innovative digital solutions often with physical elements of interaction.Through playing and experimentation, connecting prototyping with 3D graphics, art and much more, they're creating a whole new world of gaming, interactive decorations and augmented reality.</itunes:summary>
            <itunes:subtitle>"Done is better than perfect."Masakazu Takasu, technical evangelist at teamLab, takes us on a journey to his homeland of Japan and their exciting ways of using technology, design and science. teamLab combines these disciplines to create innovative...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>16:53</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"Done is better than perfect."&lt;/b&gt;&lt;br&gt;&lt;br&gt;&lt;i&gt;Masakazu Takasu, technical evangelist at teamLab&lt;/i&gt;, takes us on a journey to his homeland of Japan and their exciting ways of using technology, design and science. teamLab combines these disciplines to create innovative digital solutions often with physical elements of interaction.&lt;br&gt;&lt;br&gt;Through playing and experimentation, connecting prototyping with 3D graphics, art and much more, they're creating a whole new world of gaming, interactive decorations and augmented reality.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/masakazu-takasu-interactive-design-from-japan"&gt;&lt;img src="http://videos.theconference.se/9826383/10156263/620b5ab90d93d3e42498c6333f08d98b/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2014</category>
            <category>prototyping everything</category>
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        <item>
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            <title>Q&amp;A - Prototyping Everything</title>
            <link>http://videos.theconference.se/qa-prototyping-everything</link>
            <description>&lt;p&gt;&lt;p&gt;We grow up exploring ourselves and our surroundings. We learn how to interact with the community we live in. In our early days it’s ok to ask a lot of questions and to learn by doing and failing. Somewhere along the way we become less inclined to play and test to learn how things work, and it seems like we are supposed to know everything about what we do (listen to a politician interviewed on telly). A lot of us forget that craft of testing our way forward.&lt;/p&gt;
&lt;p&gt;But, there is a global maker movement that is all about trying things out and building prototypes to understand if an idea works and if there’s a market for it. In this session you will learn about how you can prototype everything from business models to technology.&lt;/p&gt;
&lt;p&gt;Erik Thorstensson, Co-founder, Creatables&lt;br&gt;
Erik is a mechanical engineer, serial entrepreneur and maker of things and was named maker of the year 2014 by Maker Fair.&lt;/p&gt;
&lt;p&gt;Masakazu Takasu, Technical Evangelist, TeamLab&lt;br&gt;
Masakazu will show how ingenious technology and art is made in Japan today.&lt;/p&gt;
&lt;p&gt;Rob Fitzpatrick, Tech Entrepreneur and author, The Mom Test&lt;br&gt;
Rob will talk about how to prototype your ideas by making people say what they really think about them before you put them into practice.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://theconference.se"&gt;http://theconference.se&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/qa-prototyping-everything"&gt;&lt;img src="http://videos.theconference.se/9826383/10156269/84a0e317527ca3ccb03fe71cc38e4457/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 19 Aug 2014 18:44:21 GMT</pubDate>
            <media:title>Q&amp;A - Prototyping Everything</media:title>
            <itunes:summary>We grow up exploring ourselves and our surroundings. We learn how to interact with the community we live in. In our early days it’s ok to ask a lot of questions and to learn by doing and failing. Somewhere along the way we become less inclined to play and test to learn how things work, and it seems like we are supposed to know everything about what we do (listen to a politician interviewed on telly). A lot of us forget that craft of testing our way forward.
But, there is a global maker movement that is all about trying things out and building prototypes to understand if an idea works and if there’s a market for it. In this session you will learn about how you can prototype everything from business models to technology.
Erik Thorstensson, Co-founder, Creatables
Erik is a mechanical engineer, serial entrepreneur and maker of things and was named maker of the year 2014 by Maker Fair.
Masakazu Takasu, Technical Evangelist, TeamLab
Masakazu will show how ingenious technology and art is made in Japan today.
Rob Fitzpatrick, Tech Entrepreneur and author, The Mom Test
Rob will talk about how to prototype your ideas by making people say what they really think about them before you put them into practice.
http://theconference.se</itunes:summary>
            <itunes:subtitle>We grow up exploring ourselves and our surroundings. We learn how to interact with the community we live in. In our early days it’s ok to ask a lot of questions and to learn by doing and failing. Somewhere along the way we become less inclined to...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>05:23</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;We grow up exploring ourselves and our surroundings. We learn how to interact with the community we live in. In our early days it’s ok to ask a lot of questions and to learn by doing and failing. Somewhere along the way we become less inclined to play and test to learn how things work, and it seems like we are supposed to know everything about what we do (listen to a politician interviewed on telly). A lot of us forget that craft of testing our way forward.&lt;/p&gt;
&lt;p&gt;But, there is a global maker movement that is all about trying things out and building prototypes to understand if an idea works and if there’s a market for it. In this session you will learn about how you can prototype everything from business models to technology.&lt;/p&gt;
&lt;p&gt;Erik Thorstensson, Co-founder, Creatables&lt;br&gt;
Erik is a mechanical engineer, serial entrepreneur and maker of things and was named maker of the year 2014 by Maker Fair.&lt;/p&gt;
&lt;p&gt;Masakazu Takasu, Technical Evangelist, TeamLab&lt;br&gt;
Masakazu will show how ingenious technology and art is made in Japan today.&lt;/p&gt;
&lt;p&gt;Rob Fitzpatrick, Tech Entrepreneur and author, The Mom Test&lt;br&gt;
Rob will talk about how to prototype your ideas by making people say what they really think about them before you put them into practice.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://theconference.se"&gt;http://theconference.se&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/qa-prototyping-everything"&gt;&lt;img src="http://videos.theconference.se/9826383/10156269/84a0e317527ca3ccb03fe71cc38e4457/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=84a0e317527ca3ccb03fe71cc38e4457&amp;source=podcast&amp;photo%5fid=10156269" width="625" height="352" type="text/html" medium="video" duration="323" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/9826383/10156269/84a0e317527ca3ccb03fe71cc38e4457/standard/download-1-thumbnail.jpg" width="600" height="338"/>
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            <category>2014</category>
            <category>new technologies</category>
            <category>prototyping everything</category>
            <category>q&amp;a</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/9826383/10156271/73d5d1868737c6c22de31da87f288430/video_medium/rob-fitzpatrick-not-presenting-your-idea-video.mp4?source=podcast" type="video/mp4" length="90590187"/>
            <title>Rob Fitzpatrick - (not) presenting your idea</title>
            <link>http://videos.theconference.se/rob-fitzpatrick-not-presenting-your-idea</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"Leave your idea and your ego out of it."&lt;br&gt;&lt;br&gt;&lt;/b&gt;Presenting your idea to other people is&amp;nbsp;fishing for compliments, and compliments are bad data. Instead of talking about your product and idea directly, discuss on detail how people have handled their problems in the past.&amp;nbsp;&lt;br&gt;&lt;b&gt;&lt;br&gt;&lt;/b&gt;&lt;i&gt;Rob Fitzpatrick, author of The Mom Test&lt;/i&gt;, speaks about how to solve the issue, get commitments and keep away from guessing about the future.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/rob-fitzpatrick-not-presenting-your-idea"&gt;&lt;img src="http://videos.theconference.se/9826383/10156271/73d5d1868737c6c22de31da87f288430/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 19 Aug 2014 18:44:06 GMT</pubDate>
            <media:title>Rob Fitzpatrick - (not) presenting your idea</media:title>
            <itunes:summary>"Leave your idea and your ego out of it."Presenting your idea to other people isfishing for compliments, and compliments are bad data. Instead of talking about your product and idea directly, discuss on detail how people have handled their problems in the past.Rob Fitzpatrick, author of The Mom Test, speaks about how to solve the issue, get commitments and keep away from guessing about the future.</itunes:summary>
            <itunes:subtitle>"Leave your idea and your ego out of it."Presenting your idea to other people isfishing for compliments, and compliments are bad data. Instead of talking about your product and idea directly, discuss on detail how people have handled their...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>16:50</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"Leave your idea and your ego out of it."&lt;br&gt;&lt;br&gt;&lt;/b&gt;Presenting your idea to other people is&amp;nbsp;fishing for compliments, and compliments are bad data. Instead of talking about your product and idea directly, discuss on detail how people have handled their problems in the past.&amp;nbsp;&lt;br&gt;&lt;b&gt;&lt;br&gt;&lt;/b&gt;&lt;i&gt;Rob Fitzpatrick, author of The Mom Test&lt;/i&gt;, speaks about how to solve the issue, get commitments and keep away from guessing about the future.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/rob-fitzpatrick-not-presenting-your-idea"&gt;&lt;img src="http://videos.theconference.se/9826383/10156271/73d5d1868737c6c22de31da87f288430/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <media:thumbnail url="http://videos.theconference.se/9826383/10156271/73d5d1868737c6c22de31da87f288430/standard/download-1-thumbnail.jpg" width="600" height="338"/>
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            <category>2014</category>
            <category>prototyping everything</category>
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